The Brand Identity

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SFTM_7 SFTM_1 SFTM_2 SFTM_11 SFTM_3 SFTM_4 SFTM_5 SFTM_6 SFTM_8 SFTM_9 SFTM_10

Song for the Mute by Assembly London

Song for the Mute is an Australian designer fashion brand that imagines its seasonal collections as individual chapters of a wider artistic narrative. The identity, created by Assembly London, will evolve with each new instalment.

Each chapter is attached to a series of special projects which help to enhance the experience of each collection. For ‘19.1’, the landscape of the Australian wilderness was brought to life.

The wordmark is inspired by family trees, in reference to the brand’s close family of advocates and collaborators.

Typeface: Basis Grotesque by Colophon Foundry
Paper: G . F Smith Colorplan Cool Grey

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