The Brand Identity

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Spiky type and delicate drawings lead Marina Veziko’s identity for a Helsinki Design Week exhibition 

Rajaton translates from Finnish to mean unlimited, or boundless; a term that acts as the main inspiration for artist group Rajaton Collective. Their exhibition at the 2019 Helsinki Design Week examined the responsible use of materials and questioned what is normal in sculpture, ceramics, video art, installations and furniture design.

In order to give the exhibition a visual identity and consistent art direction, they worked with local designer Marina Veziko. She introduced an aesthetic of spiky, abstract typography, dissolving, delicate illustrations and dreamy, ambient designer portraits that reflect the notion of boundlessness, just like the exhibition itself.

Photography: Sara Urbanski
Illustration: Rakastaja Robert
Typefaces: Scto Grotesk by Schick Toikka / Sword by Kazuhiro Aihara

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