The Brand Identity

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St Paul Hotel by Fivethousand Fingers

The St Paul is a boutique luxury hotel located in the historic neighbourhood of Old Montreal. The interior of the heritage Beaux Arts building was recently redesigned and decorated in a lavish style flush with graphic patterns, rich colours and gold detailing.

We were commissioned by the St Paul to develop a new visual identity which would compliment the bold character of the hotel’s new interior. Subtle typography and minimalist design are combined with a hand-drawn logotype and pattern inspired by Beaux Arts architecture to form a sophisticated and timeless brand.

Text: Fivethousand Fingers

Cake Wines Cellar Door by Zé Studio

Zenzine by Elena Miska