The Brand Identity

Your cart is currently empty.

Return to shop

lore_pres_05 lore_pres_06 lore_pres_04 lore_pres_10 lore_pres_17 lore_pres_12 lore_pres_07 lore_pres_11 lore_pres_15 lore_pres_16 lore_pres_02 lore_pres_03

Studio Lore by Amateur(dot)rocks

Amsterdam-based Amateur(dot)rocks designed the identity for Studio Lore, a creative studio of artists and writers from both traditional and alternative backgrounds.

Lore, meaning the passing of knowledge by word of mouth on a particular subject, serves as the main inspiration for the identity. Building on this reference by studying the sound of spoken word, Amateur(dot)rocks created a custom typeface in collaboration with New York-based foundry Sharp Type using the International Phonetic Alphabet (IPA). The dynamic typographic approach mixes regular characters with 53 unique phonetic characters.

Typeface: Sharp Type and Amateur(dot)rocks

The Center for Philosophical Technologies (CPT) by Moby Digg

Emotional Landscapes by Felipe Rocha and Leo Porto