The Brand Identity

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Studio Lowrie’s book for WG+P Architects challenges the traditional aesthetic of a monograph

WG+P is a London-based architecture studio, established in 2005, that have worked on residential, student and leisure projects of varying scales all over the UK. Opportunity, Process, Wellness is their first monograph, showcasing the key projects, research and inventive design solutions developed in their 15-year existence.

The book was designed by local studio Lowrie, who sought to challenge the traditional aesthetic of a monograph through its size, layout and colours. Their solution is lighter and easier to hold, making it more comfortable to read. It clashes together works-in-progress and sketches with completed projects to capture case studies from beginning-to-end. It’s bright and energised, using a special fluoro green ink for the multiple cover designs, image treatments and layouts within.

Size: 190mm x 240mm
Pages: 132
Paper: Fedrigoni Plus Materica Gesso, Woodstock Grigio and Arcoprint Milk
Print: Pureprint

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