The Brand Identity

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Studio Oker’s identity for Norwegian furniture maker Hamran centres around a bespoke serif typeface

Hamran is a Norwegian family-run business that makes bespoke kitchens, interiors and furniture. Founded in 1930, they design their predominately wooden products from start-to-finish, focusing on durability in order to reduce the ecological footprint.

Stavanger-based Studio Oker has rebranded Hamran, with the new identity centring around a bespoke typeface created in collaboration with The Pyte Foundry. The flared serif’s generous curves and flares represent the precise craftsmanship that is poured into Hamran’s products. Applications are laid out elegantly, keeping the focus on the typeface and the photography of Hamran’s beautifully-designed interiors.

Typeface: The Pyte Foundry

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