The Brand Identity

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studio_reko_keepy1 studio_reko_keepy5 studio_reko_keepy4 studio_reko_keepy2 studio_reko_keepy3 studio_reko_keepy7 studio_reko_keepy6

Studio Reko designs the identity for Keepy, an app for digitally storing receipts

Keepy reduces clutter by digitally storing receipts in one place, and aims to have a positive paperless impact on the environment. The digital service, available to both individuals and businesses, keeps track of everyday purchases and provides support for account management and tax returns.

Stockholm-based Studio Reko branded Keepy with a simple and matter-of-fact identity that revolves around a chunky sans serif wordmark set in Lineto’s Circular and a secondary morphing symbol.

Typeface: Circular by Lineto

James Earls on the work...

Mark Bloom on launching...