The Canteen by Maud
Barangaroo is a world-class urban renewal project on Sydney Harbour. It is currently engaging some of the world’s top architects to regenerate 22 hectares of shoreline, including three commercial and residential towers.
The Canteen sits at the heart of Barangaroo, seamlessly connected to all three towers, with an estimated daily population of 23,000 workers. As the primary food and drink offering within International Towers Sydney, Maud was asked to develop a strategy, brand identity and leasing pack for The Canteen.
Based on the ethos that ‘good food leads to good community’, we designed an identity that inspires real food, communal culture and a collective spirit. Open and straightforward editorial and warm vibrant colours speak to a place of connection and turn the notion of a typical food court on it head, while a premium cloth-bound book emphasises the materiality and quality of the project.