The Brand Identity

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TimesT_1 TimesT_3 TimesT_5 TimesT_2 TimesT_4 TimesT_6 TimesT_7

Times Talks by Base Design

Times Talks brings the journalism of The New York Times to the stage through live conversations with visionaries from film, art, music, fashion, and more.

Base Design worked with The New York Times to design a visual system that captures its leading position in live journalism, appeals to a diverse audience, and reflects the cultural relevance of each talk. There are 212 possible colour combinations and 24 cuts of Franklin and Cheltenham. This allows for a flexible range of expression while remaining within a cohesive system.

Sybarite No 1 by TM

Untitled Art by OK-RM