The Brand Identity

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Tregde Ferie by Neue

Tregde Ferie has a unique location on Norway’s sunny south coast and a very competent and hospitable staff. Its marketing and communication however, had a total lack of focus and coordination. Neue developed a concept to unify its services, facilities and types of accommodation.

Tregde Ferie offers a wide array of activities, and this has become the basis of its new identity. Instead of emphasizing one activity, we developed a number of icons and illustrations to complement the logotype and colour palette. This “toolbox” allows Tregde Ferie to be specific and informative when needed, and lively and humorous on other occasions.

Text: Neue

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