The Brand Identity

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Tsuruta Architects by Kiku Obata & Company

We created a new identity and stationery for Tsuruta Architects. This London based architecture practice founded by Japanese architect Taro Tsuruta is known for its lightness of touch and focus on materials more than any house style. The practice often uses basic materials and techniques yet executes them in an elegant and minimal manner. A mono typeface is used for the identity because its technical, informational character reflects the architect’s approach and the minimalism of his Japanese heritage, yet doesn’t constrain the practice to a particular style. It also references the type used on the xCNC pieces visible in many of the architect’s buildings.

Text: Kiku Obata & Company

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