The Brand Identity

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Twentytwo by The Beautiful Meme

Twentytwo is a new people focused, 62 storey workplace located in Central London, due to launch in late 2019. The building will hold 12,000 people and offer access to a fresh food market, a gym, a spa and more.

Creative studio The Beautiful Meme have designed Twentytwo’s eclectic identity, which is built around a bold colour palette of blue, red and yellow. Seven international artists were commissioned and led by The Beautiful Meme to each create a piece reflecting one of the several community spaces within the building. Each artwork is woven into the visual language of the brand and complemented by the brand typeface, Arial Nova.

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