The Brand Identity

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Two Times Elliott’s identity for The Unstated is laced with hidden narratives

London-based design consultancy Two Times Elliott created the identity for The Unstated, an online womenswear retailer that champions emerging brands. By carrying only ten brands in limited qualities at any one time, their shopping experience comes with a personal and unconventional touch.

Two Times Elliott’s design approach was to create a system that relays The Unstated’s ethos from the start through a series of hidden narratives. Throughout the identity, there are subtle nods towards extraction and snippets of conversations and thoughts. As well as the bespoke logotype and mark, they were involved in the naming, copyrighting, art direction and online presence for the brand.

Typefaces: Founders Grotesk by Klim Type Foundry / Bodoni 72 by Dmitry Kirsanov

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