The Brand Identity

Your cart is currently empty.

Return to shop

AKT_2 AKT_3 AKT_4 AKT_5 AKT_6 AKT_8 AKT_7 AKT_9 AKT_1

Two Times Elliott’s typographic system for all-natural deodorant AKT is inspired by the world of theatre

AKT is a multi-use, natural and unisex deodorant balm inspired by London’s West End, the area best known for its theatres and tourist attractions. Their products are free of plastic, aluminium and cruelty, making them good for the planet and 100% recyclable.

The playful typographic identity and packaging system, by London-based consultancy Two Times Elliott, is inspired by the iconic messaging boards seen in the vibrant world of theatre. By championing the product and placing the customer under a metaphorical spotlight, the visual language is confident, adaptive and emphasises movement in all applications. AKT breaks away from the conventions of the cosmetic industry through complete transparency that highlights the true colours of nature.

Lundgren+Lindqvist designs...

Otherway designs packaging...