The Brand Identity

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UCR Arts by Forth + Back

UCR Arts is an art museum affiliated with the University of California, Riverside. It is comprised of two connected institutions: the California Museum of Photography and the Barbara & Art Culver Center of the Arts.

Los Angeles based studio Forth + Back were commissioned to re-design their identity to house the two institutions under one cohesive brand. They developed a flexible identity system that expands and contracts through the use of a connective line. The line represents the relationship UCR has to the arts, as well as the link between the two affiliated buildings.

Kish Kash by Two Times Elliott

MJ2B by Atelier Pol