The Brand Identity

Your cart is currently empty.

Return to shop

UCRArts_6 UCRArts_1 UCRArts_5 UCRArts_9 UCRArts_8 UCRArts_4 UCRArts_7 UCRArts_3 UCRArts_2

UCR Arts by Forth + Back

UCR Arts is an art museum affiliated with the University of California, Riverside. It is comprised of two connected institutions: the California Museum of Photography and the Barbara & Art Culver Center of the Arts.

Los Angeles based studio Forth + Back were commissioned to re-design their identity to house the two institutions under one cohesive brand. They developed a flexible identity system that expands and contracts through the use of a connective line. The line represents the relationship UCR has to the arts, as well as the link between the two affiliated buildings.

Kish Kash by Two Times...

MJ2B by Atelier Pol