UCR Arts by Forth + Back
UCR Arts is an art museum affiliated with the University of California, Riverside. It is comprised of two connected institutions: the California Museum of Photography and the Barbara & Art Culver Center of the Arts.
Los Angeles based studio Forth + Back were commissioned to re-design their identity to house the two institutions under one cohesive brand. They developed a flexible identity system that expands and contracts through the use of a connective line. The line represents the relationship UCR has to the arts, as well as the link between the two affiliated buildings.