The Brand Identity

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Varley Art Gallery of Markham by Underline Studio

Located in Ontario, the Varley Art Gallery of Markham is home to a significant collection of paintings by Canadian masters and acts as an inclusive and cultural space to the community.

The gallery approached Underline Studio, in need of a colourful and modern brand identity. The system they created is built around an intentionally simple logo crafted from the letters of the gallery’s initials. It can be deconstructed and used as bold shapes across various applications.

Alpha Shadows by Commission

James Newton by Narrate