The Brand Identity

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Verso by Studio South

Verso are a small Auckland based architecture practice working within the residential and commercial sectors. We were approached by architect Borijan Milic to create an identity that gave life to the name Verso – the left-hand page of an open book, the back of a loose document or the reverse of an object such as a coin or painting. Weaving a pattern based on this idea, alongside a monochromatic colour palette of black, greys and whites through all collateral we arrived at an image for Verso that’s as sophisticated as it is playful. Uncoated paper stocks, black and white foils and a metallic silver ink work across the collateral to give the identity tactility.

Text: Studio South

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