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Elliott Moody
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Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'


Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'
Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'
Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'
Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'
Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'
Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'
Violet Office's identity for Tricot is inspired by the mantra 'a classic sweater will always be in style'

Tricot makes long-lasting knitwear essentials, constructed from precious Italian yarns using ethical production methods; bringing colour, pattern and a little bit of heritage to an affordable price point. The brand was established in 2019 by former Laquintane designer Rémi de Laquintane and Genius co-founder Tom Lehman as a response to the oversaturated ‘basics’ market.

‘Great knitwear has a timeless quality – a classic sweater will always be in style’. This statement acted as the main inspiration for Violet Office, the New York-based studio behind Tricot’s visual identity. At the heart of what they produced is a logotype that balances calligraphic qualities with slab serifs, representing both the nostalgic and modern sides of the brand. The logotype is accompanied by pared-back sans serif typography, resulting in a timeless identity system that feels fitting for any generation or period of time.

Graphic Design

Violet Office

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