The Brand Identity

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This Way Up by Adam Hunt

This Way Up is an independent lifestyle magazine, designed and produced by Adam Hunt. The magazine explores the curiosity, desire and fulfilment of self-initiated creative projects.

The 176 page first issue comes in a limited run of 100 copies and features 22 contributors including Eike König of HORT.

It is available to purchase through their own web shop, and in-store from magCulture and Magma in London.

Apostrophe by Gemma Mahoney

150 Wooster by Javas Lehn Studio