The Brand Identity

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Weekend by RoAndCo

Weekend is a coffee shop located in the Joule Hotel in downtown Dallas, TX. Spearheaded by the team behind the fashion-forward accessories store TenOverSix, the cafe has become a relaxing everyday haunt for vacationers to enjoy their coffee. Inspired by cartoonish film titles from ’80s movies like National Lampoon, we designed the Weekend logo to convey the bold and cheerful spirit of the brand, balancing that playful youthfulness with a minimal and refined typographic system.

Text: RoAndCo


INTENT Journal by Dylan McDonough