The Brand Identity

Your cart is currently empty.

Return to shop

1449530901999 1449530942322 1449530956742 1449530970837 1449530983829 1449531000145 1449531012609 1449531025392

Weekend by RoAndCo

Weekend is a coffee shop located in the Joule Hotel in downtown Dallas, TX. Spearheaded by the team behind the fashion-forward accessories store TenOverSix, the cafe has become a relaxing everyday haunt for vacationers to enjoy their coffee. Inspired by cartoonish film titles from ’80s movies like National Lampoon, we designed the Weekend logo to convey the bold and cheerful spirit of the brand, balancing that playful youthfulness with a minimal and refined typographic system.

Text: RoAndCo

StudioSmall

INTENT Journal by Dylan McDonough