The Brand Identity

Your cart is currently empty.

Return to shop

WildGrace_6 WildGrace_7 WildGrace_8 WildGrace_9 WildGrace_10 WildGrace_11 WildGrace_12 WildGrace_13 WildGrace_14 WildGrace_18 WildGrace_15 WildGrace_16 WildGrace_1 WildGrace_2 WildGrace_4 WildGrace_3 WildGrace_5 WildGrace_17

Wild Grace by July

Wild Grace creates plant-based skincare products inspired by Ayurveda, an ancient medicine system originating from India that focuses on the mind, body and spirit.

Their multi-faceted identity, created by Montreal-based design firm July, is a typographic interpretation of sophisticated imperfection, modern and gestural properties, unusual and organic rhythm and an old-world personality. The clean yet expressive approach found on the packaging reflects the founders’ desire for their products to feel both luxurious and human.

Image direction: Mariane Vaillancourt
Illustration: Mireille St-Pierre

Olivia Lavigna by Charlie Jeffries

Runroom by Folch