The Brand Identity

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Montreal-based design firm July create a multi-faceted identity for skincare brand Wild Grace

Wild Grace creates plant-based skincare products inspired by Ayurveda, an ancient medicine system originating from India that focuses on the mind, body and spirit.

Their multi-faceted identity, created by Montreal-based design firm July, is a typographic interpretation of sophisticated imperfection, modern and gestural properties, unusual and organic rhythm and an old-world personality. The clean yet expressive approach found on the packaging reflects the founders’ desire for their products to feel both luxurious and human.

Image direction: Mariane Vaillancourt
Illustration: Mireille St-Pierre

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