The Brand Identity

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WonderLab by Bienal

WonderLab breaks the beauty-salon product schemes; led by and for independent women, WL is a disruptive brand loaded with an alternative and conscious attitude, standing out for the use of organic products. To convey the brand’s personality, this branding is made of a broad communication, including non-traditional graphic elements in features and proportions.

The products are made for diverse hair and skin complexions, labeled with versatile design and amber glass bottles as in a ‘apothecary’, some of the names include ‘Mermaid Tail Oil’ and ‘Unicorn Tears’. WonderLab is a brand that believes in the strength of being different, in individual confidence, in the ability to break paradigms and reaching out to people who decide to enjoy the magical effects of their products.

Text: Bienal

Velvet Coat by Kiku Obata & Company

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