Principal designs the identity and campaign for iconic artist Yoko Ono's Growing Freedom exhibition

Montreal-based studio Principal designed the identity and accompanying campaign for iconic artist Yoko Ono’s Growing Freedom exhibition at the Fondation Phi pour l’art contemporain.

Divided into 2 parts, ‘The instructions of Yoko Ono’ and ‘The art of John and Yoko’, the exhibition showcases the artist’s visionary, globally influential work that spans over a 50 year period. The urgency and spirit of her work are perhaps more important than ever in contemporary art practice.

Principal