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Elliott MoodyTwo Times Elliott detail what to expect from their online typography workshops with Dalton Maag
Aiming to help designers make informed typographic decisions, esteemed design consultancy Two Times Elliott and independent type design studio Dalton Maag, both based in London, have united to present a series of online typography workshops, with tickets available completely free of charge. We had a chat with the guys at Two Times Elliott to find out what they’re all about.
EM Hey! So, three typography workshops with Dalton Maag. How did the idea come into existence?
TTE 2020 is our tenth year as a studio, and at the beginning of the year we were really excited to jump into the new year head first with new creative challenges. Following a revised internal strategy and identity upheaval that focuses on our collaborative strengths, we started a range of conversations with people we admire in the hope of running workshops, talks and projects together in our studio space. But as we’re all well aware, 2020 quickly put a stop to that.
As many did, we quickly began to re-evaluate how we could keep these conversations going, virtually. Fortunately for us, our friends at Dalton Maag were keen to persevere, and after an initial Instagram Live talk that Dalton Maag ran on our platform, we put our heads together to figure out how we could develop on this and run an interactive workshop online. Et voila! After a lot of trial and error, we developed a solution that allows for our participants to play the role of designer, using information shared by Dalton Maag to inform their typeface choices and see them updated live within the context of two brand identities that we have developed.
As designers, we can often fall in the trap of choosing a typeface for its aesthetic value.
EM What can attendees expect to do during the workshops?
TTE The workshop consists of five modules, covering brand expression, accessibility, technical requirements, linguistic requirements, and logistics, each an important step in the decision making process when choosing a typeface. The modules begin with a presentation by Dalton Maag in which participants will learn what to consider when choosing a typeface for specific brand requirements. Each module ends with an interactive session in which participants can then use this information to vote on what they believe to be the best-suited typeface for two of our fictional brands; Milo – a global budget airline, and Mud – an independent ceramics store. These brands have been developed to have distinct requirements that must be considered for our participants to choose a well-suited typeface.
EM What do you hope attendees will take away from the experience?
TTE As designers, we can often fall in the trap of choosing a typeface for its aesthetic value. While visuals hold great importance for personality and tone, when logistical requirements are not considered simultaneously these choices can often be problematic when it comes to implementing a brand identity. By changing our approach to choosing a typeface with specific consideration to these requirements at the fruition of a project, we can not only fulfil a brief more effectively, but as designers save ourself some unnecessary stress.
EM Why were Dalton Maag a good fit to collaborate with?
TTE Dalton Maag are experts in their field, and coming at the design process from an alternative perspective to our own allowed us to create a truly informed and well-rounded workshop. While we pride ourselves in being a studio that considers brand requirements first and foremost, even we have learnt a great deal through the process of developing this workshop together. We hope that this is now an opportunity for designers of any level to gain as much as we did.
EM When will the workshops be taking place, and where?
TTE We will be running three workshops digitally over the coming months with tickets for January and February’s events currently sold out.
Due to high demand, we will be adding additional tickets to the November event shortly. For the next ticket release information please head to @twotimeselliott on Instagram.
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