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Harry BennettThe 2023 edition of Fedrigoni’s collaborative 365 book champions warmth, positivity and LOVE
Quite literally embodying the notion of love letters, the 2023 edition of Fedrigoni’s annual 365 book houses a year’s worth of creative expression, with each day featuring an individual’s interpretation of the theme: LOVE. Embracing warmth and positivity, the vastly collaborative project instigated by the Italian paper merchant encapsulates the potential for unity and kindness within the creative industry, all whilst championing the work of those within it and Fedrigoni’s exciting paper ranges.
For 2023’s 365, the motif of love doesn’t stop at the creative’s output but also informed the surrounding paper stocks and colour palette, packed to the brim with pink, red and white hues. “It varies year to year,” Danny McNeil – Creative Director at TM, the studio behind the concept and design – tells us, discussing the paper stock choice, “but generally the paper is selected in response to the creative direction and theme of the book,” this time around capturing the associations and chromatic clichés of love without going over the top.
In line with its predecessors, this 2023 edition is set in Klim Type Foundry’s Founders Grotesk, further contributing to the welcoming tone of the project through its characterful yet precise construction. On a similarly personable note, the physical release of the book continues the project’s charitable means, with profits from each sale going directly to the British Heart Foundation – a considerable feat that has seen £22,000 already donated since 2018.
Looking at the project as a whole, McNeil recalls, “what stands out the most is the harnessing of 365 creatives on one single theme,” with the featured design powerfully revealing the intricacies of each creative. “The results really are indicative of the individuality of each mind and of each designer,” he adds, “as they range from the emotionally sublime to the tongue-in-cheek ridiculous,” McNeil concludes, “we love them all.”