The Brand Identity 2.0: an introduction and guide to our new website, designed by MOUTHWASH Studio
After many months of planning, designing, uploading and everything in between, we're extremely proud to be able to share our new identity and website with you. Crafted by the unstoppable team at MOUTHWASH Studio in Los Angeles, this new platform gives us a strong foundation to build on as we try to bring you better articles, interviews, products and more; always working towards our goal of being the most trusted stop for information and inspiration in the graphic design industry. We hope that you find it to be an enjoyable, insightful, and most importantly, useful experience.
The core principle is the same: an easy-to-use resource for all things graphic design; home to a curated selection of projects, interviews and insights from the industry alongside a store full of beautiful books, magazines and more. In addition to the new look, there is a tonne of new and improved features – just a few of which are highlighted down below. Feel free to explore, and if you have any questions, we're only ever an email away.
Just like the homepage of our old website, the index is where you can find all of our articles. Scroll without interruption until you hit the bottom, or, for a purely visual experience, you can change the view to remove the text below each image and increase the number per row. And if you're looking for something more specific, like projects that use a particular colour, typeface or paper stock, you can head over to our search page. More on that below. Visit the index
Our search page is the new and improved way to find specific things within our index of articles. This is possible through an in-depth tagging system, which includes hundreds of different options to choose from and combine. Type directly into the search bar if you have something in mind, or explore the tags underneath it to see the available options. Whether it's a specific studio, colour, typeface, material, application or aesthetic, this new way of searching should help you find what you're looking for, and maybe even discover a few new things along the way. Start searching
Hundreds of studios, designers, typefaces and more have been featured on this site over the years. Our new directory is home to all of them. The listings are ordered alphabetically by default, however, you can change it to view by location or filter by type if you're looking for something more specific, such as illustrators or photographers from a particular country. As shown in the image above, hovering over a name in the directory will present you with two different options. Clicking the underlined name will take you straight to their website, or selecting the numbered option on the right-hand side will show you all of the articles we've included them in. Visit our directory
As many of you use this site as a reference tool, you can now bookmark any article, product or directory item to your own personal account. To get started, you will need to make an account – which takes just a few seconds. Tap on any bookmark symbol throughout the site or click on the person icon at the top to get set up. From there, anything you bookmark will appear in the saved tab within your account, and can be removed just as easily as it was added. Create an account
We try to do things differently when it comes to advertising. Yes, we do have advertising, but only ever in the form of editorial content about projects and products we believe in. This site will never have any annoying banner ads that get in the way of your viewing experience. With that in mind, we'd like to offer you the opportunity to monetarily support us as a member via a recurring monthly donation. If you like what we do, this is the best way to help us get to continue and improve. Visit the membership tab within your account to get started. The subscription can be cancelled at any time. Create an account
On top of the products we produce ourselves, such as The Process and The Interviews books, we've expanded our store to include a selection from designers and publishers we'd admire, starting with books, magazines and type specimens – all shipping worldwide. Stay tuned for more additions of all shapes and sizes very soon. Visit our store