28K’s ‘EverGrid’ for Everbloom provides flexibility to the NFT creators and collectors it supports
Founded to democratise the production and distribution of NFTs, online platform Everbloom is proudly independent, hoping to use its technological outlet to make the world they inhabit more accessible to creators and collectors alike. Looking to embody this outlook in how they present themselves, Everbloom turned to Danish design studio 28K to craft their intrinsically digital brand, one led by the stories of their hosted creations, with the flexibility to shift as the platform evolves.
The notion of continued evolution is immediately apparent in Everbloom’s colour palette and blossoming logomark, graphic elements that, as 28K tell us, are legacies of the previous visual identity. “The ‘infinite flower’ supported our brand message of using blockchain as a platform for never-ending self-expression and blooming,” they explain, distilling the graphic language with a renewed sense of value and reliability whilst conveying the core idea of expression. This notion not only manifests in the identity’s so-called ‘EverGrid,’ which sees a never-ending, adaptable grid system informing the visual output alongside an eclectic combination of typefaces.
Everbloom’s specific typeface concoction comes at the hands of OGJ Type Design’s Sequel 100 Wide, Pangram Pangram’s Eiko and Post Grotesk from Sharp Type, which, together, contribute a responsive multitude of tones and moods akin to the variety of voices featured on the platform. “Eiko and Sequel were chosen for contrast,” 28K explain, “Eiko speaks the logotype language and connects well with the ‘EverGrid,’” they add, “whilst Sequel is the bold counteraction to that aesthetic.” Expressed in a medley of formats, the identity’s typographic system provides the flexibility to shift styles in response to the context of its design, grounded by the pragmatic inclusion of Post Grotesk. “The distinction between Eiko and Sequel makes the identity bolder and more expressive,” 28K conclude, “while adding just the right amount of weirdness.”
Eiko by Pangram Pangram Foundry