Assembly by Ragged Edge

Assembly is a new hotel concept in London aimed at young travellers. It’s an affordable experience that ditches the expensive amenities in order to focus on the things that really matter: beds, showers, sound-proofing, wi-fi and an unbeatable location.

The identity, designed by London agency Ragged Edge, aims to go against the cooker-cutter aesthetic favoured by most hotels. It is built around a bespoke typeface that reflects the diverse range of experiences on the hotel’s doorstep.

Ragged Edge