Barkas rebrands Postevand, a Danish company that fills eco-friendly cartons with the local tap water
The Danish population drinks over 100 million litres of bottled water every year, despite having access to some of the best bottled water in the world. That’s why Postevand, which literally means ‘tap water’ in Danish’, are filling local groundwater into eco-friendly FSC cartons and making it available in stores all over the country.
Barkas, a brand studio with offices in Copenhagen and Stockholm, was asked to redesign Postevand’s identity and packaging to make the product more universally appealing and create a strong foundation for future projects. They created a simple and clear visual language that mirrors the purity and simplicity of the tap water, allowing the product to speak for itself. As part of the logotype, Barkas introduced ‘Copyleft’, as opposed to copyright, symbolising an open-source approach. By giving the symbol more importance in the logotype, they were able to emphasise Postevand’s belief that tap water should be available for anyone, anytime, anywhere.
Alongside the rebrand, Postevand partnered with chart-topping Danish artist MØ to launch a capsule collection around the message ‘No to pesticides in groundwater’. The collection is entirely made in Europe and either 100% organic, deadstock fabric or second hand. All profits go directly to planting trees that help to keep the groundwater clean.