Brand Brothers showcase the energy and power of contrast in Rosamund’s rigorous identity system
To tie in with their name change from Linkit, Nantes and Paris-based video production company Rosamand have partnered with Paris and Toulouse-based design studio Brand Brothers to develop an overhaul of their visual identity. Channelling the company’s compelling characteristics, whereby their work across commercial and creative projects is tackled with a mindset equal parts rigorous and sensitive, the resulting identity system is a powerful, typographically driven expression of form and structure. Fundamentally modular, the execution of the identity is rife with graphic, cinematic, compositional and typographic contrast – resulting in an energetic and adaptable brand that conveys the technicality and artistry behind the scenes at Rosamund. Embodied no more evidently than in their piercing and chunky custom-drawn wordmark.
Laying the groundwork for the identity’s variable flourishes, however, is the structural pairing of Linteo’s LL Riforma and Typefaces of the Temporary State’s Panama as the typefaces of choice. “LL Riforma remains ultra-dominant in the graphic territory,” Co-founder Johan Debit tells us, discussing the decision-making behind the pairing. “It embodies rigour, precision and structure,” he explains, noting its complementary nature with the simplicity of the wordmark’s constriction. “Panama comes in support, and brings light touches of lyricism to the typographic compositions,” Debit adds, imbuing the typographic roll-out of the identity with a dutiful delicacy and necessary contrast.
This juxtaposition is also implemented within the identity’s colour palette, one that Debit recalls as a decision to showcase the supportive attitude and close relationship shared between Rosamund and the Brand Brothers. “As is often the case in our projects, and when dealing with open-minded clients who are ready to embrace uncompromising design, we seek to explore a strong, clean palette,” Debit notes, recalling the natural choice of monochromatic hues due to the strong link with cinema. “We chose to complement them with a bright red and yellow, which combined with black,” Debit concludes, “recalling the Germanic origins of the name Rosamund.”