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Elliott Moody
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Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth


Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth
Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth
Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth
Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth
Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth
Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth

On show at Montreal’s Palais des congrès between October 21 and January 22, Recharger Unwind is an immersive showcase of the world’s most prominent digital artists. Featuring 10 generative works, the exhibition is intended to be a stimulating yet soothing sensory walkthrough; leaving attendees feeling positively regenerated.

Taking on the task of branding the exhibition, Montreal-based design studio Caserne focused on a combination of warm colours and textures in order to evoke the aforementioned sensory nature of the experience. This calm-inducing approach is accompanied, and occasionally overlaid, with a contrasting grid system that’s used to house key information. Speaking on their colour choices of red, orange and yellow, Art Director Étienne Murphy tells us that “the idea of the exhibition was to bring wellbeing,” with warm colours helping them to achieve their desired feeling. An added layer of blur and noise double down on the organic nature of their approach, while adding a subtle hint to the exhibition’s digital context.

Uniting the contrasting feeling between the gradients and the grid system is Caserne’s flowing custom typeface. “The idea of bringing custom glyphs with large inktraps to the typeface was to express the digital aspect of the exhibition,” Murphy explains, adding that “it is also evoking pixels and the portal between different dimensions.” Providing the final piece of the puzzle is Nizar Kazan’s TWK Lausanne, which brings a grounding structure to the identity through its straightforward sans serif construction.

Graphic Design

Caserne

Typeface

Custom Wordmark
TWK Lausanne by WELTKERN®

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