Daily Dialogue brands Converse PUSH, a skate programme encouraging multicultural integration
Converse has launched PUSH, a Berlin-based skate programme that encourages multicultural integration through music, sports and art. It will take place as an open skate school on the first Tuesday of every month at the famous local venue, YAAM, with support from Civilist Berlin and Give Something Back To Berlin.
The identity for the programme was designed by Munich-based creative consultancy Daily Dialogue. It starts with the logotype, which adopts the classic Converse logo in order to establish the connection with the brand. At the core of the identity is the trippy, light-hearted illustrations that will change to represent the topic of the sessions and events as the programme develops.