Darling Visual Communications convey ‘The Art of Coffee’ in their gallery-inspired look for Kaffein
Small batch coffee with a big character, Kaffein’s mission is to introduce the best speciality harvests to the world. Every flavour from the Singaporean company tells a story, rooted in the sense of place of each bean’s origin, from the famed highlands of Papua in Western New Guinea to rich, sought-after signatures found only in Sumatra and Java. Darling Visual Communications worked with the company to develop an identity and packaging system that could embody their craft and authenticity.
To communicate this, the Singapore-based full-service design studio developed a strategy and identity around the concept, ‘The Art of Coffee,’ exploring the relationship between the two. Creative Director of Darling Visual Communications Chin Yuan Hong explains that based on a gallery concept, “the artworks were created by our studio as the pilot series to launch the brand.” Because this idea was so successful, he tells us, “the owners of Kaffein wished to commission and feature other artists on the packaging.”
From bold splashes of colour to gestural paint brush marks, each Kaffein product features a specially commissioned original artwork from artists, including Japan’s Haruka Yamamura and Hong Kong’s Oxeye Lau. Much like the ‘white cube’ setting of a gallery, these artworks get their chance to shine, sitting front and centre on the coffee brand’s packaging.
Rounding out the gallery concept is the bold display typeface, Sud Regular by VJ Type, providing the ‘gallery captions’ and bringing the brand identity to life. “We loved the rounded edges and counters of the typeface and felt that it reminded us of coffee stains on paper and how they seep outwards,” Yuan Hong reveals. “The unusual widths of the fonts add a dramatic effect to the minimal visual identity and represent the huge spectrum of varying coffee profiles available.”