Decimal bring musicians and fanbases together with their bright and bouncy identity for Echio
Connecting musical artists and their fans, Echio is an emerging online live-streaming platform that seeks to help popular creative minds form more profound and meaningful relationships with their fanbase without exploiting either party. Turning to NYC-based design and technology studio Decimal for a punchy visual identity, Echio’s subsequent brand conveys the enthusiasm and levity of music fandoms whilst cementing itself within the product’s digital context.
Taking inspiration from the exchange and connection between musicians and their fanbase and the propagation of information within the latter, Decimal played with dynamic type and contrasting organic shapes to create a bouncy, bold and bright visual language – led by its circular logomark. “It represents the interaction between artists and fans,” Co-founder and Creative Director Guillermo Brotons tells us, “as Echio is a platform that creates a space and allows for that exchange,” creating a playful tension across the fluid system between forms, photography and type.
Consisting of two equally warm, contemporary and digitally-savvy san serifs, the identity’s type pairing consists of Indian Type Foundry’s Clash for display text and Displaay’s Matter as supporting typeface – providing legibility and character in service of both the brand’s vibrancy and the wordmark. “The wordmark is created with the font Obviously by Oh No Type,” Brotons concludes, capturing the youth, technological focus and energy of Echio through its subtle quirks and friendly architecture.