Denis Kovac and Gareth Jones develop the identity of biotech pioneer Immune Regulation
Immune Regulation is a clinical-stage biotech company based in Cambridge, UK. They develop new technologies that reset and restore the immune system of patients experiences long-term disease remission. Existing therapies require chronic dosing to treat inflammation and frequently lead to severe side effects. Immune Regulation’s pioneering developments avoid these problems to offer safe, effective and trustworthy therapies.
Denis Kovac, founder of production studio Lunch and former London and Zagreb-based agency Bunch, teamed up with British designer Gareth Jones to develop Immune Regulation’s visual identity. Taking cues from both science and progress, the curvy symbol doubles as a right-pointing arrow and ‘i’ ‘r’ letter combination. The logotype and supporting text is set in Nizar Kazan’s sans serif Lausanne – chosen for its legible, sophisticated and ultra-organic character. Contrasting themes of technology and nature are explored through imagery and are further exemplified by the use of vivid green and iridescent silver throughout brand applications.