Forth + Back designs the promotional material for jazz documentary Sundays at the Triple Nickel
Sundays at The Triple Nickel is a documentary film about Marjorie Eliot, a New York legend who has hosted a weekly jazz concert in her 555 Edgecombe Ave apartment since losing her son in 1992. The 12-minute project is directed by Jess Colquhoun and her team at Stept Studios, with Canadian whisky brand Crown Royal providing support as part of its campaign to inspire generosity.
LA-based design studio Forth + Back was brought in to design the titles for the film, as well as promotional material for its release. In creating content for the project, the studio led with the title of the film, which revolves around the address of Marjorie Eliot’s apartment and its nickname ‘The Triple Nickel’. The nickname inspired a modular system that works in three’s, resulting in layouts designed to recall the floors in the apartment building and the free-flowing movements of its tenants. The typeface, Wulkan Display, is used for its vintage aesthetic and subtle quirks, matching both the architecture of the building and the rhythmic quality of classic jazz album artwork.