From five to one: Bielke&Yang deliver a look that encapsulates the formation of IT company Evidi
There’s the saying that there’s strength in numbers, and with the help of Bielke & Yang’s design direction, Evidi provides the evidence. A consolidation of five IT companies – Eseven, Pilaro, Communicate, Skill and Albatross – the merged company has over 300 employees across 17 offices in Norway and Denmark. With a new name and narrative (devised by naming and strategy company Maskinen), Bielke&Yang took the reins with the identity and storytelling and delivered a look that signals the holistic digital infrastructure of the company. To achieve this, the Oslo-based studio honed in on the strength of collaboration and ‘simplifying the complex,’ with a visual language that not only unifies the company’s many sectors and locations but also achieves it in a way that makes the technology (and complex realm of data management) feel accessible.
In this straightforward manner, the logo represents the amalgamation of the five tech companies, in the five forms that work together, creating an abstract ‘E.’ “As Evidi have a presence in a diverse range of segments and provide a variety of services to their customers,” Designer & Partner Evan McGuinness, “it was necessary that their symbol is abstract enough to be interpreted differently depending on the context.”
These forms are brought to life – 2D to 3D – with the help of animator, designer and producer Cian McKenna. Across the brand assets, the rise and fall of these smooth geometric forms feels akin to watching a timelapse of a developing cityscape. The clusters also showcase the identity’s colour palette – a bright and inviting selection that McGuinness admits wasn’t straightforward to finalise. “Should there be one colour to unite identity, or should we have a broader palette to offer us more flexibility?” he asks. “For Evidi, we landed on the latter. Again, it differentiates Evidi from their competitors while allowing us to adapt the palette to the particular context.”
As the abstract ‘E’ links to the Evidi name, the softer geometric forms also pair well with the wordmark, set in the distinctive mono style of Lineto’s Bradford. Within the wider visual language, Bradford serves as the brand’s primary typeface and is supported by Dinamo’s versatile sans serif Monument Grotesk. “In a segment dominated by friendly, neutral grotesk wordmarks,” McGuinness notes, “we felt Bradford, with its explicit references to hot metal type and newspaper setting, gives Evidi an approachable, familiar first impression.” With Bradford’s mono style providing a subtle reference to coding, McGuinness adds that it also led to a fun method to reveal certain texts. “As we have worked more and more with the implementation, we have found that Bradford has been effective in positioning Evidi as a more relatable choice for their customers who are not necessarily always so tech literate. Again, aligning well with Evidi’s core belief; making tech accessible for all,” he concludes.