Goods’ open-source resource Index provides everything you need to design sustainable packaging
Believing in the power of collaborative and collective effort, Oslo-based design studio Goods have long been collecting information concerning sustainable packaging, following years of site visits, talks, courses and whitepapers, which has culminated in their communicative venture Index.
An open-source steward of environmentally friendly packaging information, Index is an online space to share Goods’ accumulated knowledge of the sustainable packaging industry in order to make the endeavour easier for others. Run-on green servers specifically designed to commit to a low CO2 footprint, the resource itself lives up to Goods’ name in more ways than one, fundamentally seeking to bridge the conversation of ethics and aesthetics between designers in the ultimate vision of a kinder and more sustainable consumer industry.
With an identity and website as exhaustive as the resource is comprehensive, Goods makes the case that clean and legibility-focused design doesn’t need to be uninteresting and unengaging – in fact, in their identity and visual system for Index, they’ve proved themselves in showcasing the opposite. Rigorous, confidently simple and charming, Index’s graphic language responds to the needs of the green server it runs on.
“Early on we decided that the 1.0 wouldn’t have photography because they have lots of data that takes a lot of bandwidth,” Goods tell us, making the footprint more significant. Knowing this, they elected for the design to be typographically heavy instead. “The mix of Suisse Int’l and Suisse Works helps us keep the site simple,” Goods add, “but hopefully enjoyable to browse and read”
Looking ahead, this seems to only be the start of Index’s journey. “We have so many ideas,” Goods note, “everything from adding more categories (perhaps linking them to a product’s lifecycle), photography, articles, guides, interviews,” they conclude, “and much more.”