Goods seek inspiration in Ledger’s layered security for the crypto wallet’s sequential packaging
Oslo-based design studio Goods have crafted the bespoke packaging for the Nano S Plus from Parisian crypto brand Ledger – producers of globally renowned and sought-after crypto hardware wallets known for their digital security and personal accessibility. Working with the brand’s identity, designed by Berlin-based creative studio HelloMe, Goods were faced with the challenge of sustainably reflecting the contrast of sharp corners and squared-off details within the product and its visual language whilst also physically protecting the device itself. “As it was one of the first applications of the new visual identity, we didn’t add anything per se,” Creative Director Sandro Kvernmo tells us, discussing their application of HelloMe’s identity. “But we did have to find out how the identity was to be experienced in the physical and material realm,” he adds, considering how the brand’s digital experience translates physically.
Inspired by the unique security layers underpinning Ledger’s device, the product’s packaging is constructed of sequential layers that allow one to quite literally dig deeper during its vertical unboxing. Opting for recycled paper board ESKA as the primary material, Kvernmo explains, “normally rigid boxes are a bit of a transport problem as they come glued with 45° angles,” leading to packing and shipping issues due to their non-flat-pack form. “However, since the pack here has a small physical footprint, it was possible,” he adds, “the signal of a rigid, sharp box matched Ledger’s brand attributes perfectly.”
Also included across the product’s stacked packaging layers are poetic typographic moments on reflective paper that speak directly to the audience. “The idea of the mirrored paper came out from an early talk we had with Ian Rogers, Ledger’s CXO,” Kvernmo recalls, “he spoke about Ledger’s mission to provide every individual the power,” he adds, discussing the decentralised nature of digital assets. “Ledger’s core idea is for the individual to have the power and control, hence the empowering message of ‘trust yourself’ as the first communication when you open the pack,” Kvernmo concludes, with the slips also acting as information sheets or protection layers.