HOLT’s striking identity system for Studio Blackbird reinforces the mastery behind the scenes
Sydney-based graphic design practice HOLT have worked alongside Surrey Hills neighbour Studio Blackbird, an eminent and expert team of visual effects artists, to craft their strict and striking identity system. Lifting the curtain and making evident what is seen behind the camera, HOLT’s solution employs the use of motion tracking markers as a graphic device, and in doing so, highlights the technical canvas in which Studio Blackbird’s artists do their work.
Grounding the identity, while supporting the minimalist and composed application of the markers, is the use of Optimo’s Plain Regular as the hero typeface. “Plain was chosen for its contemporary typographic rigour and distinct personality,” Christopher Holt tells us, “from the outset it was clear the typography should elevate and complement the work produced by the studio,” he adds, further noting the need for the type to comfortably sit in tandem with the markers. “Plain successfully achieved both,” he remarks.
Further evidencing the brand’s elevation is the sophisticated, and somewhat muted, use of colour. “The team at Studio Blackbird maintain a high level of craft,” Holt explains, producing striking yet seemingly uncomplicated technical outcomes. “The colour palette,” Holt concludes, “was developed to communicate this combination of technology and craft,” favourably bringing together the skill of the studio and the level of mastery in which they deliver their work.