How to design a publication for a moving image archive, with filthymedia’s FutureDeluxe X monograph
FutureDeluxe – a global creative studio with offices in London, Los Angeles, New York and Sydney – combine design, technology and moving image to craft aspirational visual experiences for future-facing brands. So when they approached filthymedia to create FutureDeluxe X, a limited edition monograph marking their 10-year anniversary, the brief was simple… but also not. The challenge was to translate a vast moving image archive from screen to paper without losing the impact and feel of the work.
“Many of the older images needed to be rebuilt by a creative retoucher before being converted for print,” Creative Director Joe Pilbeam explains. “Once we were confident with the colour depth and resolution, each image was converted from RGB to CMYK Fogra 39 under the guidance of Generation Press. Lastly, we wet-proofed a wide range of images to make sure we’d retained the detail and vibrancy of the on-screen artwork.”
Reflecting the diversity, experimentation, and innovation of the company was key here, and something the Brighton-based design and branding studio achieved through a broad range of paper stocks, inks and print finishes alongside a series of unique slipcases. What unifies these pages is the leading colour: a bright coral. “We needed a distinctive coloured stock to divide the internal sections,” Pilbeam notes, “something vibrant to offset the metallic ink and with the right tone to overprint imagery. Having tested the print processes with wet proofs, Coral Keaykolour was the perfect solution.”
Translucent paper is also used in the publication to add a sense of depth and variation to the introduction and divider sections. “In some cases, body copy is printed onto the translucent stock with headlines printed on the underlying coral,” Pilbeam explains. “In other cases, headlines are printed onto the translucent stock with project images printed on the underlying coral. Each combination creates a unique outcome and gives the book a distinctive identity.”
As the in-house typeface of FutureDeluxe, Gothic A1 Light is used prominently throughout the monograph. For the index, page titles and numbers, filthymedia opted for Boulevard Lab’s Avenue Mono. “Avenue Mono incorporates heavy ink traps making it legible at small sizes whilst retaining its unique style,” Pilbeam concludes.