Date
Words
Elliott Moody
0 min read

Hug by Adam Lowe


Hug by Adam Lowe
Hug by Adam Lowe
Hug by Adam Lowe
Hug by Adam Lowe
Hug by Adam Lowe
Hug by Adam Lowe
Hug by Adam Lowe
Hug by Adam Lowe

New York based designer Adam Lowe has created the brand identity of handmade knitwear brand, Hug.

The identity pairs melodramatic photography with a theatrical tone of voice to deliver a caricature of the hopeless romantic. Earthy tones and a custom typeface create a cozy and welcoming vibe that matches the brands warm and bespoke aesthetic.

Graphic Design
Share