Hymn’s kinetic identity for AudioVitality references the Swiss therapy centre’s inventive methods
Leading the way in the medical use of low-frequency sound vibration, technological therapy centre AudioVitality offer wellbeing treatments that seek to harmonise the body’s energy through sound and vibration. Looking to visually cement their forward-thinking practice, AudioVitality worked alongside Lausanne-based design studio Hymn to develop an identity that conveys the attitude and movement of the company itself.
Looking towards the iconography of revolutionary everyday technology – such as WiFi and Bluetooth – Hymn were inspired by the notion, and power, of symbols. As a result, a simplistic and striking wave-like logo leads way – abstractly representing the ‘AV’ initials of its namesake. Hymn continued to pursue the notion of waves through the introduction of signature 3D-rendered soundwave motifs, which kinetically fluctuate in a vast array of colours whilst undulating in relaxing motions.
“The 3D shapes we designed are a visual expression of the sound treatments provided by AudioVitality,” Founder and Creative Director Alexandre Henriques tells us. “It was very important that the colour scheme was as wide and nuanced as the sounds,” he adds, providing a balance to the system supported by the monochromatic use of type.
The type in question comes in the form of CoType Foundry’s premiere sans serif Aeonik; which comfortably complements the stark architecture of the logomark through its balance of formal geometric shapes and curvaceous character. “We chose the Aeonik typeface because we found it to be the perfect balance between modernity and simplicity,” Henriques concludes.