The Edit: five new projects including Bespoke by Alphabetical
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Bespoke is a customer loyalty service offered by Landmark, Hong Kong’s most prestigious shopping centre. It provides “unparalleled privileges and extended personalised services” such as access to a high-end salon, exclusive event invitations and access to complimentary valet parking. London-based agency Alphabetical created Bespoke’s visual identity, focusing on personalisation as a core value. Through a custom software system, each member is given an individual binary pattern, which is required to access their privileges. The sans serif wordmark contains six gold strands, representing the six privilege tiers offered by the service. It’s accompanied by a custom bilingual typeface, which has DNA-like fibres integrated within selected letterforms.
Funworks is a part creative agency, part consultancy located in Oakland, California. Voted Ad Age’s Small Agency of 2018, they’ve gained over 20 years experience creating campaigns for companies such as ESPN, Ubisoft and Pandora. San Francisco-based studio Play revamped their identity with a sophisticated logotype and illustrative visual language that captures their ability to bring together ‘fun’ and ‘work’.
JAJA is a restaurant and bar in Bergen, Norway, that offers a diverse menu inspired by street food from all over the world. They mix traditions, culture and flavours to make new experiences, directly describing their offering as “street food served right”. Before opening in the Spring of 2019, they started working with local agency Reklamekollektivet on the restaurant’s concept, name and identity. The goal was to create a place that genuinely embraces different cultures and their backgrounds – a community, a place where everyone could feel at home while experiencing something new. The resulting visual language takes inspiration from markets, people and the world’s food culture, bringing it together through an eclectic typographic approach. JAJA breaks boundaries by mixing traditions, and the identity aims to follow suit.
Centro de Capacitación de Fundación Itaú (CCFI) provides courses in the fields of cultural management, production and journalism from its campus in Montevideo, Uruguay’s capital city. CCFI believes in the dissemination of art as a powerful tool for social transformation. The visual language, designed by Paris-based studio ZAINA, is based around a collection of organic shapes and primary colours. Inspired by Uruguay’s constructivist movement, each arrangement represents a different course when used individually and the programme as a whole when applied together.
FOPE is an Italian fine jewellery house that, since 1929, have made signature designs from their headquarters in Vicenza, the country’s jewellery making capital. Their most popular products are gold chains, which are designed to stretch through a custom interlocking system. To coincide with their 90th anniversary, FOPE commissioned London-based agency North to design a new identity that would elevate and consolidate their position amongst the world’s leading jewellery houses. They started by evolving the existing FOPE logo to subtly imply the elegant simplicity and rhythm of the signature chains, adding ‘Vicenza’ and ‘Dal 1929’ to communicate provenance and stature. The new brand green, introduced to correct a previously lacking cohesiveness, is pulled from the roof of the iconic Basilica Palladiana in Vicenza. The centrepiece of the rebrand is the imagery style, which implies movement and repetition as a direct response to the construction of the interlocking chains. The elements combine to provide FOPE with a timeless platform for future growth.