The Edit: five new projects including Denada Sugar Free Ice Cream by Jo Cutri Studio
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Denada Ice Cream was established in 2017 by three Australians with a passion for good food and a commitment to living a healthy lifestyle. Their sugar-free ice cream is made from completely natural ingredients, making it practically guilt-free without losing any of its creamy and silky indulgence. Denada translates to ‘it’s nothing’, so, just like the product itself, the visual identity by Jo Cutri Studio is stripped back of any additives. Through the design process, the studio deeply considered how the entire range would look on the shelf, not just as individual tubs. Inspiration and research covered everything from interior colour design trends to retro Japanese medical packaging. Once a strategy was in place, they experimented with dozens of colour combinations until the packaging looked as delicious as the ice cream.
The Musée d’art contemporain de Montréal, or MAC Montréal, has brought the work of local and international artists to the heart of Montréal’s Quartier des Spectacles since 1964. At the beginning of 2020, the museum celebrated its collection of artworks that had never been unveiled to the public through an exhibition titled ‘MAC Collection’. For the exhibition’s identity, local studio Caserne obscured a series of bold messages with oversized geometric forms, hinting at the sense of discovery that will occur for visitors.
Finery makes a range of sugar, carb and gluten-free, all-natural, premixed alcoholic cocktails from their base in Auckland, New Zealand. Each drink is packed with seven-times distilled sugar cane vodka, sparkling soda water and a blend of fruits, teas and botanicals. Auckland and Sydney-based agency Onfire Design crafted Finery’s visual identity and packaging to be minimal with a touch of flair, much like the cocktails themselves. Confident, intriguing and authentic, with nothing to hide, the brand speaks to people who are looking for an honest alternative which fits their clean-eating and drinking lifestyle.
As one of Sydney’s oldest regions, the Inner West has a long and varied history, having been constantly reshaped and repurposed due to class and industry divides. Because of this, many places in the Inner West have, by necessity, been creatively reimagined many times, using existing structures in new and inventive ways. Following a merger of three councils in the area, a new identity was required to unify the region. The task was taken on by Sydney and Tasmania-based agency For The People, who found inspiration in the iconic places, spaces and historic architectural forms of the area. The logotype acts as a framework for Inner West’s wide range of events and ideas, adapting and evolving to different content types.
Escautville is an Antwerp-based production and distribution platform that supports and promotes the audiovisual art projects of its founding artists: Wim Catrysse, Jos de Gruyter & Harald Thys, Ria Pacquée, Frank Theys and Koen Theys. Local creative agency ssnn designed a stripped-back visual identity for the platform that aims to enhance the work of the artists, instead of taking the spotlight for itself. It also has the flexibility and simplicity to work for small-scale events such as Escautville’s six-day audiovisual program ‘Ten Slotte’.