The Edit: five new projects including eyesprint by HammerAlbrecht
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
eyesprint is a one-women PR agency that operates in the sports industry. They help brands and professionals from all backgrounds tell their story. eyesprint is always there, ready to capture the moment, spread it, and spark emotion. These moments can be your average everyday escapade, or world records and daring goals the world has never seen before. eyesprint’s visual identity, by Vienna-based studio HammerAlbrecht, is always in motion, never standing still and always unexpected. It revolves around a kinetic version of the logotype that responds to movement in digital formats and plays with perspective in print.
Scale AI is a catalyst. Their objective is to accelerate the application of artificial intelligence for supply chains, fund industry-led projects, trigger industry collaborations and teach the latest AI technologies. Before doing so, they must convince large Canadian companies to embrace AI. Sid Lee, a creative agency with six offices around the world, was brought in to make it happen through a new brand strategy and visual identity. Their solution is all about scale, representing the different possibilities within a thriving AI ecosystem through line patterns of varying widths and consistencies.
Country of Origin is a premium knitwear brand that was founded in 2014 by Ben Taylor and Alice Liptrot. Their products are manufactured by hand at their purpose-built workshop in Wigston, Leicestershire. IYA Studio’s visual identity for the brand is inspired by the Country of Origin team’s love for bold geometric patterns, in particular the work of artist Malevich. They developed a grid system that marries clean photography and simple typography with vibrant colour blocking.
Pineapple Collaborative is on a mission to connect and celebrate women who love food through their range of pantry staple goods. They believe that sharing knowledge, supporting each other and coming together for a meal is the best way to create community. Los Angeles-based Studio L’Ami designed the packaging for Pineapple Collaborative’s first two products. ‘The Olive Oil’ and ‘The ACV’ are brought to life through playful typography and a lively colour palette. To create a sense of nostalgia, the olive oil was made with a traditional tin maker in three bright shades. The apple cider vinegar resides within a bespoke glass silhouette, finished with a tactile wood and cork top.
Villa Kunterbunt Honig is a family-run honey business from Rhode Island, USA. ‘Villa Kunterbunt’ is the German name for the chaotic home of Pippi Longstocking, a fictional character in a series of children’s books by Swedish author Astrid Lindgren. The brand’s German owners feel their home, with its many dogs, cats, frogs, and bees, is similarly chaotic. The packaging, designed by London-based creative Kat Gilbert, represents a bee’s movement through eclectic line illustrations. The fluorescent approach to colour aims to help the brand stand out at a farmer’s market, while the risograph-printed label gives it a classic, homemade feel.