The Edit: five new projects including The Fish And Chips Shop by Jordi Masdeu Studio
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
The Fish and Chips Shop was born after a group of hungry friends were heading home from a night out in Barcelona and couldn’t find a single restaurant serving the classic English dish. They now have five restaurants across Barcelona that produce arguably the best fish and chips in the city. The branding, by local agency Jordi Masdeu Studio, conveys a friendly energy through a seaside-inspired display typeface and a set of cheeky illustrations by Isaac López.
Más Allá is an independent bookstore in downtown Puebla, Mexico that specialises in art books and experimental publishing. Its top floor houses an art gallery for young artists and designers. Más Allá roughly translates as ‘beyond’. The name is a tongue-in-cheek reference to heaven and hell, but also the unexpected. Local design practice ILVZ Estudio, who also has a New York office, branded the store with an abstract graphic language inspired by zine culture.
The annual Barcelona Jewish Film Festival hosts Jewish films and films related to Jewish culture. Since 2016, the festival has taken place at Filmoteca de Catalunya. For the fourth consecutive year, local studio Familia has been in charge of the graphics for the festival, building on the identity they created in 2016.
GYMFOOD is a London-based food company that creates bespoke meals for fitness enthusiasts. The dishes are available for delivery around the city through the likes of Deliveroo and Uber Eats. London-based agency Matinée Studio designed GYMFOOD’s identity to revolve around a clear dietary breakdown of the carbs, proteins, fats and calories in the meals. The logo, set in Dinamo’s Whyte, reflects the balance between food and exercise needed to achieve a healthy lifestyle.
Midgley Green is a contemporary crafts and homewares shop in Clevedon, a coastal town in the south-west of England. Founders Katherine and Seamus approached Brighton-based studio Make Future looking for assistance with both their visual identity and digital presence. The resulting identity exudes the craft and handmade quality of the store’s British artisan products. The typography-only approach is built around a custom stencil-serif typeface that aims to complement the products and photography.
Jordi Masdeu Studio