The Edit: five new projects including Hamlet at the 38-Gun Theatre by filthymedia
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
As part of their self-initiated studio series Filthy Thursdays, Brighton-based studio filthymedia designed a poster campaign advertising a production of Hamlet specifically targeting theatres, museums and arts organisations. The campaign features the fictional 38-Gun Theatre, a name inspired by an early performance of the play. In 1607 the crew of the Red Dragon performed Hamlet while anchored off the coast of Sierra Leone. The Red Dragon, originally named the Scourge of Malice, was equipped with an arsenal of thirty-eight guns.
Since establishing in 1973, Expograph has become one of the industry leaders for signage production in France. Paris and Toulouse-based studio Brand Brothers were commissioned to completely rethink their identity and introduced a new mantra: inform, guide, beautify. The new logo is based on a series of identical rectangles. The ‘X’, pointing in four directions, is the foundation of the visual system: a collection of forms that join together to subtly evoke the company’s three promises.
Aronah is an interior design company carefully curating beautiful spaces and homes. Its identity, by Melbourne-based freelance designer Gemma Mahoney, is driven by an elegant elegance bespoke wordmark. The typography explores space and cohesion as the letterforms respond to one another to create angular movement. The soft green adds warmth to the otherwise serious visual language.
No Eggs on Toast chronicles the vision, life, recipes and personalities of Di and Will Keser. They are the founders of The Hardware Société, a breakfast-and-brunch cafe in Melbourne and Paris. The book was penned by Michael Harden and conceptualised, named, art directed and designed by Studio Round. The design reflects the more subdued Will, the exuberant Di, their three rescue dogs, and the energy and love between them all.
Grenoble-based studio Silence developed the identity for wine tour guide Bertrand Bosc. The clean typographic design consolidates his status as a reference guide in the Montpellier region and reflects his benevolent approach to the profession.