The Edit: five new projects including Hotel Arlberg Lech by Bureau Rabensteiner
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Hotel Arlberg is a luxurious hotel in Lech, an Austrian mountain village with over 305 kilometres of ski runs. The resort accommodates everyone from rally drivers and heads of state to locals and tourists, all there to enjoy the alpine cosiness. Bureau Rabensteiner, a design studio from Innsbruck 121 kilometres away, was asked to dust down the hotel’s vintage identity and give it a contemporary edge suitable for a new generation of customers. Their approach communicates the hotel’s premium quality through high-end materials and its legendary history with playful headlines and hand-drawn illustrations.
Rothy’s is a shoe company from San Franciso that makes sustainable women’s footwear from 100% recycled plastic water bottles and post-consumer recycled materials. Rothy’s commissioned North American branding and design agency Character to create an identity for their brand that expresses their unique perspective. Character’s solution is anchored around today’s women and their power to choose a better alternative, full of style, comfort, sustainability and joy. The brand is centred around the workshop, speaking to the way today’s women drive Rothy’s creative process through a playful combination of colour and imperfect illustration. The result is a system that’s simple and human; perfectly representing Rothy’s cause.
Supernulla is a small Italian design studio consisting of Marcello Raffo, Marco Venturi and Nicolò Tromben. They specialise in branding, editorial design, motion design and illustration. The studio announced themselves to the world at the beginning of 2020 with a typographic identity packed with kinetic movement. Check them out on Instagram.
Cherrydeck is a free marketplace that makes it easy to connect with creative professionals, such as models, photographers and videographers, on Instagram. In addition to a custom search function, they offer tailored tools to help creatives rise above the noise, connect with each other and build relevant relationships. Frankfurt-based agency Arndt Benedikt was brought in rebrand Cherrydeck and help them stand out for themselves. At the core of their solution is a custom logotype that’s applied in a repetitive manner across all media types. It’s designed to be simple, bold and recognisable; making it clear that the market is now dealing with a new player.
St Gilles Gillis is one of Brussels’ nineteen boroughs, located to the south of the Belgian capital city. It has become one of the most vibrant and rapidly changing boroughs of the city, attracting tourists and locals alike thanks to its indie galleries and art nouveau buildings. The local council delivered Stoëmp Studio with the brief of creating an identity for the area that would speak clearly and concisely to both the visitors and inhabitants. The studio made the radical and challenging choice of using a single weight sans serif typeface across the entire identity, guaranteeing both a long-lasting design across all media and ease of use for local staff and external partners if required. The project involved complex and layered talks with local council members and political representatives during all phases, taking into consideration their challenging feedback in order to reach a solution that generated enthusiasm in the region.