The Edit: five new projects including nötter by Fable
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
nötter nuts is a Singapore-based food company that produces a healthy, freshly-cooked selection of nuts. Their nuts are carefully sourced, baked at a low temperature and packaged in low quantities, ensuring their crunchiness and natural health benefits are retained. Local studio Fable’s bright and minimal rebrand of nötter focuses on the removal of any excess and superfluous production. The packaging and print materials embrace the brand’s new ethos – essentialism and well-being – meaning every execution contains only the necessary ingredients, just like the product itself.
Beat Weekend, a Russian documentary film festival, takes place annually across 13 cities, showing films about music, art, street culture, sport and technology. The organisers’ goal is to make documentary film more accessible and turn it into a new form of intellectual entertainment. The typographic identity for the 2019 edition was design by Electric Red, a new studio that was formally founded this year by Svyat and Nastya Vishnyakov.
Hobbes is a Detroit-based animation studio that combines motion, code and emerging technologies with the aim of furthering the discipline. They have a vast, international client base that includes the likes of Google and Ford. Brooklyn-based design practice Stephen Kelleher designed Hobbes’ identity, using their bridge between motion and code as a visual metaphor. The new icon primarily represents an ‘H’ for Hobbes, but can also morph into a dynamic set of team avatars. The simple logo and typography are paired with a stark black and white palette, allowing Hobbes’ visually varied output to do the talking.
CAOP is a Dutch service centre working on labour issues in both the public and private domain. They provide their clients with advice, research, training and support, exploring current topics such as the corona crisis and teacher shortage. Mohamed Samir, an Egyptian designer working for Apple in Singapore, helped CAOP with their brand identity and strategy. His solution balances scientific precision with a playful palette of colours and shapes, providing charm and character in an otherwise straight-laced industry.
Lendify caters to Swedish households with high credit ratings who already have loans from a traditional bank, but can and want to get better terms. Their goal is to give borrowers fair conditions with lower interest rates and higher returns. By early 2019, Lendify had grown to the point where another step forward wasn’t enough. A leap was required. Essen International was brought in to develop a new identity that would match their ambition and help them take on the established banks. Their research brought about a sophisticated, quite minimal system, set mainly in black and white. However, Lendify prides themselves on being a helpful, accessible option, so an extra layer of colour and tongue-in-cheek copywriting helps their warmth shine through.